APAC - Pre-Conference Workshop

Assessing and opportunity and building an excellent business case for WiMAX: What works, what doesn�t and how to manage the factors that will impact your profitability.

Led By: Richard Jones, Managing Partner & Stefan Stanislawski, Principal Consultant, Ventura Team

This workshop will be focussed on the detailed business drivers of a WiMAX implementation. The workshop will include high levels of interaction and help people learn where they should be paying attention in developing realistic plans for WiMAX businesses. It will also reference the role of other technologies such as DSL, Fibre etc when you are developing a WiMAX business plan.

It will provide information on the real strategies for succeeding with WiMAX as well as the serious threats and risks associated with a WiMAX rollout. It will include key aspects of business modelling combined with real world examples of costs, issues, best practices and potential traps for the unwary.

Who will benefit from taking part in this highly practical and interactive workshop?

Anyone considering a WiMAX deployment will benefit from attending this workshop as it will help their own assessment of the opportunity and help them avoid serious mistakes in terms of estimation of costs, potential revenues, penetration etc. Commercial, strategy and finance personnel in current or proposed telecoms operators as well as utilities looking to diversify into telecoms will find this a valuable workshop in learning how to assess WiMAX opportunities, exploit the good ones and avoid the bad ones.

09.30 - 10.00 Registration

10.00 - 11.15 Session 1 - Introduction and the key strategies of WiMAX deployment

This session will outline the major strategic opportunities, benefits and potential threats of deploying WiMAX

How can WiMAX support a multi-technology operation?
How can WiMAX work for a new entrant?
What other benefits are there of wide area coverage and fast deployment?

Session 2 - Understanding and Optimising the Opportunity - COSTS

This session will cover an overview of key costs drivers e.g:

WiMAX deployment cost - how can you look to reduce this?
How the need for indoor penetration targets will shape your network
Indoor or outdoor antennae � why this question has serious implications for customer satisfaction
IP transit costs � how these are almost negligible in Western Europe but become limiting to profitability very quickly as you move further East (or into the Middle East/Africa)
Penetration rates � virgin territories may well be better than being second or third into a neighbourhood
ARPU�s and number of subscribers.

11:15 - 11:30 Morning Break

11:30 - 12:45 Session 3 � Understanding and Optimising the Opportunity - MARKET

This session will help you understand the impact of different questions on the business case:

What is the true cost of being second to the market? In a growing market � how much does it cost in lost revenues to deploy broadband second, third etc.
What is the state of competition and how will this impact performance?
What do existing revenues tell you about what you can charge in the future?
What is the state of mobile broadband and how will this affect the potential?

12:45 - 14:00 LUNCH

14:00 - 15:15 Session 4 � Understanding and Optimising the Opportunity - REVENUES

This session will consider the reality of what you can charge for services based on a number of fundamentals such as:

What is the ability to spend in the country (GDP per capita etc.)
How much can you charge for WiMAX based services and how will this change over time?
How will other technologies impact on your revenues and ARPU�s over time?
What services can you sell via WiMAX?
Can you sell TV?

15:15 - 15:30 Afternoon Break

15:30 - 16:30 Session 5 � Optimising the Business for Real World Scenarios

This session will look at how you get around some of the issues that may face the business case. E.g.
How do you cope with high interconnection costs?

How bad network design can destroy your business case

16:30 Close of Workshop
Led by Ventura Team

Richard Jones was Head of Venturing with Analysys Consulting before forming Ventura Team LLP. Richard has led under-fire teams across four continents � managing or turning around major telecoms programs. He has developed strategy and business cases/models across FTTx, DSL and WiMAX technologies and has formed and/or invested in a number of NGN operators.

He is recognised as an expert on the development of telecommunications strategy and business cases and recently runs workshops on business modelling for the FTTH Council of Europe � where he has been invited to speak for the last four years. Richard was formerly Chief Commercial Officer of a next generation network startup in the Gulf. He contributed from bid stage through development of all aspects of strategy, business planning and modelling for the company which placed the largest order for WiMAX deployment in the EMEA region as well as working on DSL and fibre strategies.

Stefan Stanislawski brings almost 20 years helping boards, senior managers and regulators to make critical decisions in both fixed and mobile telecoms. His work has encompassed all aspects of telecom strategy, business development and litigation as well as participating in $100 billion worth of telecom financings or acquisitions. Stefan played a major role in the growth of Analysys from start-up to a globally respected advisory firm. In particular Stefan developed the finance practice which achieved market leadership in due diligence and other transaction support to major West European telecom financings based on its reputation for quality, insight and absolute integrity. Stefan has created numerous business models across different traditional and NGN technologies.

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